Introducing our brand new ‘Responsible Sourcing’ guide to elevate supply chain transparency
Proud to unveil our new ‘Responsible Sourcing’ guide, showcasing our business’s core values, as well as renewed dedication to ethical sourcing, quality and traceability within foodservice.
Currently, meat and poultry is the leading category, at 40%, where people take most notice of sustainability claims[1]. From farm to plate, this further highlights the need for greater transparency in regard to sourcing and animal welfare.
Designed for our customers, suppliers and key players within the meat industry, our new guide clarifies and spotlights our standards, reinforcing ethical and sustainable practices and ultimately supporting the development of a stronger, more transparent supply chain.
Developed by our Sustainability, Sales, and Health and Food Safety teams, the ‘Responsible Sourcing’ guide delves into what we are doing in terms of quality management, work with suppliers and local farmers, sustainable and ethical sourcing, product certifications, as well as the latest industry trends.
[1] Mintel, Sustainability in Food, UK – 2025
Neil McCole, Sales Director at Campbell Brothers, said: “I’m delighted to present our new ‘Responsible Sourcing’ guide, reflecting not just our commitment to quality, but our responsibility to the entire foodservice supply chain, from farmers and producers to chefs and consumers.
“By being transparent about our sourcing standards and working closely with ethical and sustainable suppliers and industry partners such as Dunbia, the Agriculture and Horticulture Development Board (AHDB), Quality Meat Scotland (QMS) and the Red Tractor assurance scheme, we aim to set a benchmark for trust and integrity in our industry.
“Responsible sourcing is at the heart of everything we do, and we believe that when our customers know the amazing story behind their ingredients, everyone benefits – from farmer to consumer.”
